Week 2 EOC: Me as the Consumer

I am a 21 year old, African American, Female. When it comes to me as a consumer, some of what I buy comes from the characteristics of my demographic, personal preference, and cost perspective. When it comes to personal care, i.e. skin and hair, I am mixed. There are products specifically made for my ethnicity, but I rarely use them because they don’t seem to do as well or are priced in my budget. When it comes to my hair, I use all organic products. Organic does not have to be expensive. Giovanni Organics delivers me the best hair I’ve had in years, and my beautician is amazed at how healthy hair is every time I go get my hair done. She has even started using it. The best part about it is that, it is now available at Walmart. So I no longer have to go to Whole Foods just to get shampoo and conditioner. When it comes to the basic necessities, soap, toothpaste, lotion, I tend to go with personal preference over price, unless the quality is good for the price. I like to shop smart. As far as clothing and apparel, I am a mixed buyer. It really depends on what I am shopping for. When it comes to the everyday casual gear, my favorite stores are target and old navy. The quality stands up better to anything I have owned thus far and is cost effective without looking cheap and without the buyer’s remorse. When it comes specials occasions and night life gear, I usually find myself at Macys. When it comes to accessories, I am kind of all over the place. I own a few expensive handbags, shoes, sunglasses, etc. I also own a lot of not so expensive items to. I guess you could say that I shop with more of a personal preference, but I like to be mindful of my budget. A splurge every now and then is okay. Life is short and then you die right?