Vodka Pitch for Marketing Plan

My new brand of vodka is something everyone can definately enjoy. It is Birthday Cake Vodka. The idea is to have several flavors of birthday cake, all made with the 5 times distilled vodka made from sweet potatoes for a smoother and slightly sweeter finish to accompany the cake. Then, the bottle is sunken in the middle of the cake. Grabbing from the concept of a keg, the bottle will have a stylish keg tap, to make dispensing a breeze. It is everything you need to get an adult birthday party started. The flavors of the cake will be Limoncello, Creme de la Creme, and Choclatier.

Week 7 EOC: My Biggest Challenge

The biggest challenge to developing my marketing plan is the concept. Trying to come up with a product that has not already been done is a challenge. There is an array of brands of vodka and I am pretty sure that they have tried many different concepts. Also making my product unique is also a challenge. Vodka has less than a handful of ingredients and you could add almost anything to make it unique but making it unique and making it all make sense seems to prove a little more tuff than I had originally thought. Finding beneficial reasons why someone would want to buy this brand over an already well established brand is also hard. What kinds of benefits does alcohol have? I think my idea is definitely unique and I think the benefits are worth passing up a bottle of Ciroc or Greygoose.

3's About Me

Three Names I have been called:
Utah Jazz, Jazzy, Jazzball
Three Jobs I have had in my life (include unpaid if you have to):
Starbucks, Taco Bell, Sonic Drive- In
Three Places I Have Lived:
Ohio, Michigan, Nevada
Three TV Shows that I watch:
Grey’s Anatomy, Ugly Betty, Flipping Out
Three places I have been:
Washington D.C. , Seattle, Santa Monica
People that e-mail me regularly
Mom, sister, best friend
Three of my favorite foods
Pizza, ice cream, burgers
Three cars I have driven:
Nissan Sentra, Pontiac Sunfire, Hyundai Sonata
Three things I am looking forward to:
Internship, Graduation, Post Graduation

Week 6 EOC

Omnipresent

Trevor Geene
Paul Seavey
Jasmine Milner
Johnie Wood

Flare Sunglasses

We started out with a product that would revolutionize the web industry by creating a simple engine that rendered websites the same in all browsers that it was viewed in. And the way that we would make money is by offering tutorials that people had to pay to view.

Our second idea was a complete flop; we decide to create a product that was “nothing”. But as you can see we ran into some problems with this idea.

Next, we went to a niche market and suggested the idea of animal shaped coffee cups. Not a bad idea, but we realized that the niche market was so small in this economy that we would make no profit off of it.

Our last idea we came up with before we decided to go the route that we chose was to turn the iPhone into a single glass eye piece that would be operable by a blue tooth motion sensing glove.
Our product is revolutionary in its idea, but it uses existing technology. Our product is a pair of designer sunglasses that uses transition technology to adjust the tint to users preferences. Sunglasses for every person and every place.

Week 5 EOC: What My Classmates Think About Advertising & Marketing

One of my classmates and I share the same view of advertising. She said, "Advertising is impersonal, one-way mass communication about a product or organization that is paid for by a marketer." ( MKTG, Lamb pg. 212.) http://luckybugproductions.blogspot.com/

I agree. It is about getting the message out there to the masses in the most effective way possible. I liked my example I used last week about men’s body wash and how placing it on a website like ESPN, that a vast number of men commonly frequent, is a great way to reach your target market.

Another classmate elaborated more on the process of marketing and how it relates to advertising. She said, “"Marketing is a process that focuses on delivering value and benefits to customers"(MKTG, McDaniel, Pg. 3). http://minnie-livingbydesign.blogspot.com/

She also went on to say something to the effect that marketing is the tool that advertisers use to get their products out there. The marketing process is what determines who we are marketing to, where is this target market located, and is this product going to do well in this market from a research and study point-of-view. The Ad companies need depend on this information to market effectively and efficiently. I will go back to my example of men’s body wash. Most men are generally only concerned about smelling clean and fresh. The key is the scent, clean and fresh. Men want to smell like men and not like women.

One more classmates had an interesting view on advertising. She said, “Though advertising cannot change consumers’ deeply rooted values and attitudes, advertising may succeed in transforming a person’s negative attitude toward a product into a positive one.” (MKTG, Lamb, pg. 228) http://gamboldeproductions.blogspot.com/

I also agree with her view. Her example is the tobacco companies. The age old question was how so they keep people lighting up every 10 seconds when the detrimental and deathly affects that come along with doing so. They turned a negative into a positive. After being blacklisted by their own medical research, the companies had to change their approach. They used images and attributes of product, like “It’s Toasted,” to revive its market and create a new buzz big enough to kill all the other medically supported ads they used in the past. All though this may not get someone to start smoking, it will keep the people who already started distracted enough to keep buying and lighting up.

Week 4 EOC: The Difference between Marketing and Advertising

“Advertising is any form of impersonal paid communication in which the sponsor or company is identified” (Marketing, Lamb, pg.212). Marketing is the way process of creating the communication between services and products. Advertising is the way that they are seen. For instance, when we watch TV, listen to the radio, browse websites, we are flooded with ads for soap, sex, chocolate, soda, fast-food, any and everything. Advertising is attaching the company to the item. If you want to buy a soda, you buy a brand that you know, like Pepsi. Marketing is what the company sells and who they sell to, and how they are going to sell it. For instance, Axe, a popular body wash, was designed for men who wanted to smell FRESH! They could the same freshness as they did with a bar of regular soap as they could with this body wash. Women use body wash too. Why not bottle the women’s and change the packaging? Do you know a man who wants to smell like honey, lavender, jasmine essence? I certainly do not, not a real one anyway. I know men who want to smell like rain, or musk, or clean. That is marketing. Targeting who you are going to sell to and how you are going to sell to them. So for men’s body wash, it was changing the scent and attaching freshness to the stigma. Men want to smell like men, not like women. Now placing an ad for Axe on ESPN is advertising. ESPN, an internet Mecca for men, is a place where the company can get the word out about AXE in a one delivering, targeting a vast number of men, who can tell their wives, “Honey, can you pick up a bottle of AXE for me at the store?”